Clarify your vision.
Grow your startup.

Books & guides

Founder Vision is the founder-friendly guide to going from vision to narrative

After sneaking into a unicorn, seeing how the best in the business helped founders translate their vision into positioning and a narrative, and being thoroughly unimpressed, I thought there must be a better way.

Two years, two books, and too many middle-of-the-night brainwaves later, this is the result. A short, sharp, two-hour read about going from vision to sales narrative using my science-based positioning framework.

The framework is grounded in the modern neuroscience of attention, boils down to four key choices — prove it, find it, own it, or ride it — and includes an example 10-slide deck outline you can use to bootstrap your narrative and use as the basis of a broader clarity project.

Clarity Playbook is the epic narrative & positioning guide

Clarity Playbook is an ultimate practitioner's guide to narrative, positioning, and brand (and much more!) for sales-led B2B SaaS.

This is where it all began. It's my insanely deep, 50-chapter exploration of everything from creating a sales narrative step-by-step to detailed positioning strategies across the B2B spectrum from SMB to enterprise, as well as GTM fundamentals, category creation, brand positioning, Jobs to be Done, and more, all so you get clarity in story and strategy.

If you're a product marketer and want to be top 1% at positioning and narrative, this is the book for you.

🤫 Psst... or get started reading about science-based positioning for free here...